Results
We couldn't ask for a more relevant way to kick off the Humain project.
SOLV is an advanced software that uses proprietary AI to accelerate the way large scale infrastructure projects get off the ground. It does this by understanding the various stakeholder perspectives, then guiding the buy-in process from conflict to agreement.
SOLV required a short film to communicate the platform to potential clients. We leaned into the aspects of the brief that highlighted the messy, emotional and frankly, human 'office politics' of trying to reach an agreement when everybody has their own interests to protect.
From there it was a simple old school advertising approach of illustrating a challenge and then highlighting the emotional benefit of the solution.
'Office politics'
We developed a theme of ‘accelerating the journey to Yes’ and proposed extending it from video into print and social for maximum impact.
The idea was to convey the visceral feeling of stress experienced by stakeholders unable to reach agreement: think visually arresting close ups of twitching eyes, tapping fingers, clenching jaws, etc.
We then introduced shots of the software in action to demonstrate how SOLV software brings alignment and, ultimately, agreement.
An eye-catching shower of coloured post-it notes rains down on a meeting room like confetti, symbolising a successful conclusion.
