Human emotion. AI efficiency.
We've been busy over the past few months consulting on digital projects for a number of agencies.
That included collaborating on the conceptual development and creative direction for branded websites and sales applications for major Saudi clients.
Recently we were specifically tasked to uplift the UI across sixteen regional sales journey apps. Channelling the power of AI, we applied big agency thinking to these critical touch points and emphasised storytelling. That applied to everything from image curation to storyboarding interactive elements.
Dovetailing into our own ethos we brought to life the human-centric, emotional benefits of one of Saudi's many major architectural developments.
Telling stories. Building worlds.
By producing impactful creative at speed, we were able to clearly illustrate our core vision for the project.
Communication through demonstration represented a powerful tool in selling concepts to internal and external stakeholders. We wanted to stretch beyond the traditional boundaries of architectural visualisation. And we aimed to approach content creation as 'above the line' marketeers. Showing teams what that looked like was hugely powerful in bringing them onboard.
The website content combined strategic thought leadership with interactive storytelling to place viewers at the heart of the development special and bring alive the magic that makes it special. Granular information was available elsewhere on the site, so we took an advertising approach for the key homepage real estate and branded storytelling, creating a compelling storefront for the detail beyond.
Exploring existence
Think beyond simple application uplift. By approaching creative challenges with an above-the-line attitude, we opened up opportunities that went beyond the brief.
In terms of content, that meant using tools like Midjourney to create stories that truly immerse audiences. To instantly transport their' minds to the heart the destination. To not just see, but really feel what makes the place so special. It was then a matter of layering human warmth and emotional tone, depth and richness.
Our goal was to make sure that destinations, venues and spaces always feel populated and lived in. That they not only exist, but are waiting to be explored.
