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Hello. We are Humain

Join us in the pursuit of imperfection

Benefits
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We bring big campaign thinking to any size of project

By combining generative AI with the human imagination, we accelerate the development of high impact, highly relevant creative work. We call this the pursuit of imperfection.

 

Because creativity isn't a polished, linear process. It's random, messy and maybe a little bit mad. What captivates the mind is not necessarily the pristine or the symmetrical but the irregular and the unpredictable. What you might call the human.

Sure, AI can produce scarily realistic content. Yet without a guiding mind, it can also become eerily sterile, lacking the raw texture and human imperfection that make itengaging, relatable and… real.

Our goal is to produce great work that reflects human asymmetry, spontaneity, and nuance while using generative AI to add depth, richness and scale. 
 

We pursue the beautifully imperfect. Or as you might say, the beautifully human.

We are a creative team backed by 20+ years of working with some of the world's most creative, pioneering, and inspiring brands.

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